First task for the Digital Economy unit is to choose an online shop. Firstly, describe the features of the shop, how does it work? How do you purchase items?
Then analyse it. What is good about the site? What could be improved? How does it get customers? How does it advertise? What is its target audience? How does it differ from a traditional shop? How is it the same? Does it use special offers? Does it use promotional codes? Does it also have a traditional outlet on the highstreet or is it only online? Does this make any difference? Any other interesting points about it?
Once you have completed your post, go to other peoples blogs and comment on their findings. Do you agree? How does their shop differ from yours? What do you find interesting about their post?
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